For advisory firms

Turn AI Into Your Next Source of Qualified Clients

We build AI-powered outbound systems for advisory firms that identify your ideal prospects, personalise outreach, qualify responses, and book qualified conversations directly into your calendar.

Built for advisory firms • No Long-Term Commitment • Done-for-You

The problem

Your advisers shouldn't be spending their time prospecting.

Financial advisers already have enough on their plate. They're dealing with:

  • Client meetings
  • Reviews
  • Compliance
  • Administration
  • Follow-ups
  • Existing client relationships
  • Referrals
  • Business development

But consistent new-client acquisition still needs to happen.

The problem isn't finding people.

It's finding the right people, reaching them with the right message, and consistently turning conversations into meetings. That's what we build.

How it works

Your client acquisition system

We build a system around your firm's ideal client profile. AI is the mechanism — the product is consistent, qualified conversations.

01

Identify

We identify prospects that match your firm's ideal client profile.

  • Business owners
  • Doctors
  • Executives
  • Professionals
  • Pre-retirees
  • High-income households
02

Research

AI researches each prospect and surfaces relevant information that can be used for personalised outreach.

03

Personalise

Instead of generic "Hi, we provide financial advice…", your prospects receive relevant, personalised messaging.

04

Reach

The system runs targeted outbound campaigns across the channels appropriate for your strategy.

05

Qualify

Responses are analysed and prospects are separated into: Interested → Qualified → Not Ready → Not Relevant.

06

Book

Qualified prospects are directed toward your calendar. Your adviser gets involved when there's an actual conversation worth having.

Real results

What advisers sent us

Unprompted emails from advisers after putting the system to work.

Re: Growth Audit follow-up
JR
James Rutherford9:14 AM
to me

Hey,

Just wanted to loop back. We're now at 9 qualified meetings booked since we launched, all within the first 7 weeks.

The thing that got me was that our advisers weren't involved until the prospect was already in the calendar. That's not how it usually works for us.

Appreciate the team's work on this.

James Rutherford

Principal Adviser, Capital Path Advisory

Quick update
MT
Michael Torres11:02 AM
to me

Hi,

Wanted to flag this. I used to block out 6 to 8 hours a week just for prospecting. That's basically gone now. The system handles identification, outreach, and qualification in the background.

I only step in when there's an actual conversation worth having. Really changes how I think about business development.

Michael Torres, CFP

Managing Director, Apex Advisors

Re: Month 1 check-in
SL
Sarah Langford2:37 PM
to me

Hi,

Honestly wasn't sure this would work differently to what we'd tried on LinkedIn before, but it did.

The messaging was specific enough that people actually replied. We had 6 qualified meetings in the first month which for us is really strong.

Will keep you posted.

Sarah Langford

Senior Adviser, Meridian Advisory

60 day feedback
DK
David Kessler4:50 PM
to me

Wanted to give you some honest feedback at the 60 day mark.

The qualification piece is what actually sets it apart. Every prospect that's hit our calendar already knows what we do and why they're talking to us. No wasted first meetings.

That alone has changed the feel of our pipeline.

David Kessler

Founder and CEO, Keystone Management

Re: Growth Audit follow-up
JR
James Rutherford9:14 AM
to me

Hey,

Just wanted to loop back. We're now at 9 qualified meetings booked since we launched, all within the first 7 weeks.

The thing that got me was that our advisers weren't involved until the prospect was already in the calendar. That's not how it usually works for us.

Appreciate the team's work on this.

James Rutherford

Principal Adviser, Capital Path Advisory

Quick update
MT
Michael Torres11:02 AM
to me

Hi,

Wanted to flag this. I used to block out 6 to 8 hours a week just for prospecting. That's basically gone now. The system handles identification, outreach, and qualification in the background.

I only step in when there's an actual conversation worth having. Really changes how I think about business development.

Michael Torres, CFP

Managing Director, Apex Advisors

Re: Month 1 check-in
SL
Sarah Langford2:37 PM
to me

Hi,

Honestly wasn't sure this would work differently to what we'd tried on LinkedIn before, but it did.

The messaging was specific enough that people actually replied. We had 6 qualified meetings in the first month which for us is really strong.

Will keep you posted.

Sarah Langford

Senior Adviser, Meridian Advisory

60 day feedback
DK
David Kessler4:50 PM
to me

Wanted to give you some honest feedback at the 60 day mark.

The qualification piece is what actually sets it apart. Every prospect that's hit our calendar already knows what we do and why they're talking to us. No wasted first meetings.

That alone has changed the feel of our pipeline.

David Kessler

Founder and CEO, Keystone Management

Re: Results update, week 8
CR
Claire Robertson8:28 AM
to me

Morning,

Just a quick one. The pipeline really hasn't slowed down like I expected it might.

We had 4 qualified prospects book this week alone. What stands out is that the outreach doesn't feel automated. Prospects reply like they've had a real conversation already.

Claire Robertson CFP

Blue Chip Advice

This is working
NP
Nathan Park3:15 PM
to me

Quick note.

Just signed our second new client who came directly through the outbound system. Both converted quickly, both came in already understanding our value prop.

The ROI is pretty obvious at this point.

Nathan Park

Summit Advisory Group

Re: 90-day check
AM
Angela Morrison10:44 AM
to me

Hi,

90 days in. 19 qualified conversations total. Our close rate from first meeting is around 35%.

The quality of leads coming in is noticeably better than what we get through referrals. Less hand-holding, more direct conversations about outcomes.

Angela Morrison

True North Advisory

Prospect replied this morning
BW
Brad Wilson7:58 AM
to me

Morning,

Another reply came in this morning from a prospect we'd reached out to last week. They'd already looked at our website, knew who we worked with, and asked specifically about our retirement planning service.

That's exactly the kind of lead we want. Not just curious, already informed.

Brad Wilson

CW Management

Re: Results update, week 8
CR
Claire Robertson8:28 AM
to me

Morning,

Just a quick one. The pipeline really hasn't slowed down like I expected it might.

We had 4 qualified prospects book this week alone. What stands out is that the outreach doesn't feel automated. Prospects reply like they've had a real conversation already.

Claire Robertson CFP

Blue Chip Advice

This is working
NP
Nathan Park3:15 PM
to me

Quick note.

Just signed our second new client who came directly through the outbound system. Both converted quickly, both came in already understanding our value prop.

The ROI is pretty obvious at this point.

Nathan Park

Summit Advisory Group

Re: 90-day check
AM
Angela Morrison10:44 AM
to me

Hi,

90 days in. 19 qualified conversations total. Our close rate from first meeting is around 35%.

The quality of leads coming in is noticeably better than what we get through referrals. Less hand-holding, more direct conversations about outcomes.

Angela Morrison

True North Advisory

Prospect replied this morning
BW
Brad Wilson7:58 AM
to me

Morning,

Another reply came in this morning from a prospect we'd reached out to last week. They'd already looked at our website, knew who we worked with, and asked specifically about our retirement planning service.

That's exactly the kind of lead we want. Not just curious, already informed.

Brad Wilson

CW Management

Stop buying attention. Start creating conversations.

The goal isn't:

  • More leads
  • More emails
  • More automation
  • Another AI tool

The goal is:

More conversations with people who could actually become your clients.

Behind the scenes

What actually changes

Your current process

  1. Prospecting
  2. Manual research
  3. Writing emails
  4. Sending emails
  5. Checking replies
  6. Following up
  7. Updating CRM
  8. Trying to book meetings

Every step costs adviser hours.

Our system

  1. 01Ideal Client Profile
  2. 02AI Prospect Research
  3. 03Personalised Outreach
  4. 04AI Response Classification
  5. 05Qualified Prospect
  6. 06Calendar Booking
Your Adviser Takes Over

Who it's for

Built for advisory firms that want to grow

This is designed for firms that:

  • Have an established advisory practice
  • Have a clearly defined ideal client
  • Want more qualified conversations
  • Don't want advisers spending hours prospecting
  • Have capacity to take on new clients
  • Are willing to use technology to improve growth

Honest fit

Probably not a fit if…

  • You're looking for thousands of unqualified leads
  • You want a generic email-blast service
  • You don't have capacity for new clients
  • You're looking for a chatbot
  • You're expecting AI to replace your advisers

We're building a client acquisition system — not replacing your advice team.

AI adoption in advice carries real concerns around privacy, accuracy and governance. Your advisers stay in control of every client conversation.

The difference

Why this isn't another AI agency

Most AI agencies say

“We automate your business.”

We say

“Let's identify where your next clients could come from — and build the system to reach them.”

Strategy first

Ideal Client
Offer
Market
Messaging
Acquisition Channel

Then we build the automation around it.

Deliverables

What's included

Ideal Client Research

Define exactly who your firm should be targeting.

Prospect Identification

Build targeted prospect lists based on your ICP.

AI Research & Personalisation

Research prospects and create relevant messaging.

Outbound Campaign

Deploy targeted outreach campaigns.

AI Lead Qualification

Automatically classify and prioritise responses.

Meeting Booking

Qualified prospects are directed toward your calendar.

Reporting

Track prospects → outreach → replies → qualified → meetings.

Next step

See if this could work for your firm

Book a free 20-minute Growth Audit. During the call we'll look at:

  1. 1Your ideal client
  2. 2Your current acquisition channels
  3. 3Who you could be targeting
  4. 4Where AI/outbound could fit
  5. 5What a client acquisition system could look like for your firm

No obligation.

“Give us your ideal client profile. We'll show you 25 prospects we'd target and the exact messaging we'd use to reach them.”

Book Your Growth Audit

We'll never share your details. No obligation.

FAQ

Questions firms ask us